4 Mistakes To Avoid When Blogging

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4 Mistakes To Avoid When Blogging

Blogging can be an extremely effective and affordable way to promote your company, brand or hobby. Don’t let your blog get lost in the crowd. Proper planning, well-thought-out topics and unwavering dedication can take your blog and your brand to the next level.

Here are 4 mistakes to avoid:

1. Not understanding your audience
You may be the most talented and insightful person in your field, but if you aren’t reaching the proper audience, your post won’t be read. You have to write for the people you want to read your blog. Make sure the content is pertinent and understandable. Make sure the complexity or simplicity of your content fits your target audience. Nailing down a specific target audience prior to starting your blog will help maintain a consistent tone and goal.

2. Covering too many topics
People are busy. We like information to be short and sweet. If you clog an article with too many topics it may be hard to follow as well as time consuming to read and sort out. Focus on one strong topic for each article. Save your leftover ideas for your next blog post. Breaking down information into easily digestible chunks will make it easier on your readers and easier for you to write. Much like a well written email, a blog post should be concise, address one important topic and leave the reader confident in their understanding of the information provided.

3. Lack of commitment
Progress takes time. Businesses don’t boom over night and neither do the vast majority of blogs. It takes time and dedication to plan, write, produce and promote your blog. It takes even more time for people to gain an interest and to begin sharing your blog. You can’t expect overnight success. Make sure you set short-term and long-term goals to keep yourself on track and motivated.

4. Not providing useful and quality information
If your information is not helping someone make their life better, easier or more enjoyable – it won’t be read. Filling an article with keywords that offer no definitive message and no direction will deter readers. Your information has to be fresh, relevant, and more importantly, useful. Busy individuals don’t have time to sort through wordy articles in hopes of finding a tidbit of useful information. Start your post with a strong lead-in and be concise and clear through the rest of your writing.

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