14 Sep Instantly upgrade your photo-taking game
SINCE so much of the web is image-driven, it’s important to know the basics of good photography. This is not an in-depth article about becoming a professional photographer—instead, this is a quick checklist that you should memorize and use each time you take a photo. I’ve employed the help of some lego men to illustrate the different techniques & tips.
1) The importance of Lighting
Lighting is crucial to a good photo. In general, using flash typically makes photos worse, not better. It is best to use natural light when possible. And when it’s not possible? Give up. Just kidding! Try to use available lights/lamps to get better lighting, or you can resort to flash. But really, if the light is that terrible for a photo that you want to use for your business, you should probably ask yourself if you really need this photo now or if it can wait until you have a better opportunity.
2) Rule of Thirds
By default, most people place the focal point of their photo directly in the middle. It makes sense, you want to capture all the details and surroundings to your subject, right? True. However, visually, this point of view tends to be a little static—ahem, boring—so it’s good to use the Rule of Thirds when composing photos.
3) Look for (good) Contrast
Look for a good range of colors and highlights and shadows in a photo. See how the Blues Brother on the left has “flatter” colors? His face isn’t a very bright yellow, and his saxophone looks kind of dull and not very 3D? Compare him with the Blues Brother on the right, much brighter and dimensional, no? This difference was created by moving my lighting source to a different angle.
4) Odd numbers are better
Odd numbers of objects almost always look better. Just keep this simple trick in mind the next time you’re photographing a group of anything.
*These images have not been color corrected or altered.